SARAH SANTAROSSA

SHE / HER

Working with DTC brands across eCommerce, Hospitality, Fashion Tech, and CPG, I'm Sarah – a passionate marketer with a flair for storytelling and obsessed with all things pop-culture.

I'm always on the hunt for fresh and innovative ways to connect brands to their fans.

If I’m not diving into the latest trending topics, you can find me engaging with content on the newest social platform or looking for meaningful and impactful conversations within brand communities - the answers are always in the comment section!

Brand Marketing, Social Media Marketing, Influencer Marketing, Public Relations and Digital Strategy as been at the core of all my endeavours, allowing my holistic expertise to bring to life creative ideas in unique and innovative ways.

When not laughing at the latest TikTok trend, I’m chasing my rescue dog, Mumford, at the dog park.

Skills

  • Manage major product launches and key brand initiatives, ensuring delivery of product, assets and information needed to build buzz @ Knix

    Led strategic communication plans across product categories, working cross-functionally with merchandisers, buyers, sales and agency partners @ Reebok

    Developed and executed large-scale brand events @ Knix, Reebok, Narrative PR, Nike

    Partnered with the Senior Director, Brand to support the department's annual marketing plan @ Nike

  • Onboarded 300+ new partners, and generated over 300M impressions, $26M in EMV, $3M in revenue and 170M in reach through paid partnerships and organic seeding programs @ Knix

    Led the planning and execution of large-scale influencer brand experiences, which generated 40%+ sell-through in the first 24 hours and 21M+ impressions @ Knix

    Led internal agency process for influencer collaboration and campaign briefing @ Bensimon Bryne

    Established social media and influencer best practices for community-building, channel growth, content creation and execution @ Narrative PR

  • Created localized social strategies and delivered the region's first community management playbook @ Reebok

    Led social content scheduling, copywriting and online community management on Instagram, TikTok, Facebook, Twitter and LinkedIn while growing three client social accounts by an average of 30% YOY @ Bensimon Bryne

    Supported content creation and social strategy, including leading the 2018 Brahaus campaign @ Nike

  • Led production and content creation for the Canadian Master Trainers @ Nike

    Supported in RFP and new business pitched, working cross-categorically internally and with new clients @ Narrative PR & Bensimon Byrne

    Led strategic communication plans across product categories, working cross-functionally with merchandisers, buyers, sales and agency partners @ Reebok

    Onboarded and executed major integrated partners like Steph Shep, Drew Afualo, Amanda Hirsch and Remi Bader @ Knix